Taking an In-depth Look into William Hill’s Casino Affiliate Program

William Hill Sports was founded in 1934, and it has since grown to become one of the largest brands in the gambling industry. The William Hill’s Casino affiliate program is responsible for marketing the company’s services. People above the age of 18 can join the program as long as they own a suitable website. The company will decide whether your site is suitable for the adverts based on multiple factors, including the age of your visitors and the subject of your website. Generally, sites that promote unethical behaviour will be disqualified, along with those that have a large underage audience. You can use the affiliate links on more than one site, but they all have to be checked by the company first.

This guide will cover everything you need to know about the William Hill Casino affiliate program.

How Become William Hill Affiliate

Before enrolling in the affiliate program, you will have to set up a website. You can then register by submitting your personal information and payment details.

You will earn a 30 percent William Hill affiliate commission when a paying customer joins the casino using your invite links. If you refer a sub-affiliate, you will get a 3 percent commission. Payments are sent out every month, and they can take up to 20 working days to process. The company sends payment through PayPal, Skrill, or Bank Transfer.

As an affiliate, the company will provide you with banners, links, mailers and social posts. These are meant to help you advertise the company to your audience effectively. It is important to remember that these materials can only be placed on pre-approved sites. This is because certain websites may not have a suitable audience. For example, sites meant for children under the age of 18 should not have advertisements for the casino. The company will also ban affiliates who place their ads in sites with illegal content, violence, sexually explicit material, and those that promote racism and other forms of discrimination. The company might also approve your website and later find it unsuitable. In such cases, your account may get terminated.

The affiliate links should also not be shared in spam emails.

To keep your affiliate account active, you must introduce a minimum of 4 paying customers to the casino in 12 months. It is worth noting that the company’s terms and conditions may change at any time, and affiliates who are unsatisfied with the new terms will only have the option of closing their accounts. Changes in the terms and conditions are updated quickly on their website.

Advantages of the William Hill Affiliate Program

Here are some benefits you will receive when you enroll for the affiliate program:

  • It has a no negative carryover policy. This means that any negatives are reset to zero in the following period.
  • Users can opt for a Cost Per Acquisition (CPA) payment model instead of commissions. You have to send them a request if you prefer the CPA option. Otherwise, you will automatically get enrolled in the commission payment system.
  • It offers a multi-tier sub-affiliation program, meaning affiliates can earn money from other affiliates.
  • Users will market a strong online gambling site. This significantly boosts their chances of success as affiliate marketers.
  • Payments are sent through several widely-used avenues. These are PayPal, Skrill and Neteller.
  • The company allows you to track your earnings, clicks, views and player activity. These statistics can help you decide on your marketing strategy.

It is worth noting that payments are made in Euro or USD currencies. The minimum amount you can withdraw is 100 Euros. If you make less than this amount in a given month, your money will be withheld till it adds up to the minimum payout amount.


Casino affiliate marketing is a good way to make money from your blog or website. William Hill Casino offers affiliates a 30 percent commission and an additional 3 percent commission for introducing sub-affiliates to the program. New affiliates should go through the rules of the affiliate program and follow them strictly in order to keep their accounts. Make sure your website is completely set up before you apply for an affiliate account on the site. Once you receive your affiliate link, you should only use it in sites that have been checked and approved by the company.